Paying Your Agency

Agency Rates

There are two hourly rate methods that can be applied by both creative and media agencies. Both methods, role based rate card and blended rates are explained using examples by following the links to the right. 

Firstly we breakdown the industry billable hours that apply per person in an agency of any discipline. The total industry billable hours are important when calculating rates.

Industry Billable Hours

Total annual hours
(52 weeks x 35 hours per week)
4 weeks annual leave 140
2 weeks bank holiday 70
2 weeks training/conference/illness 70
Total billable hours 1,540


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Marketing Institute