Paying Your Agency

Role based rate card

The first method is where a different rate is allocated to each team member working on the client account. This is known as a role based rate card where there are multiple rates in use.

In June 2013, IAPI carried out a survey of all its members to establish the range of hourly rates in use by its members.The results below show the industry average hourly rate across all participating members.

Role Industry Average Hourly Rates
CEO/MD/Deputy MD €250
Board Director €225
Account Director €140
Media Account Director €140
Account Manager €125
Account Executive €100
Media Account Executive €100
planning Director €225
Media Strategy Director €200
Account planner €120
Creative Director €225
Art Director €140
Copywriter €140
Studio Manager €120
Media Director €125
Media Buyer €80
Media Planner €100
Programmers €100
Digital Planner €120
SEO €80

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, Ireland.
T: 01 676 5991
Hours are 9am - 1pm and 2pm till 5:30pm
(Mon - Thurs) and 5pm (Friday)

Endorsed by

Marketing Institute