The first method is where a different rate is allocated to each team member working on the client account. This is known as a role based rate card where there are multiple rates in use.
In June 2013, IAPI carried out a survey of all its members to establish the range of hourly rates in use by its members. The results below show the industry average hourly rate across all participating members.
|Role||Industry Average Hourly Rates|
|Media Account Director||€140|
|Media Account Executive||€100|
|Media Strategy Director||€200|