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Making the Decision

PR

If PR is to take place around the announcement of a new agency handling the brand, it is important to make sure each agency is involved in the process ensuring that the incumbent is aware of the outcome beforehand. Prepare clear media statements when announcing a pitch and when the new appointment is made. Acknowledge the contribution, if merited, of the incumbent agency. This will be in everyone's interest.

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, Ireland.
T: 01 676 5991
www.iapi.ie
Hours are 9am - 1pm and 2pm till 5:30pm
(Mon - Thurs) and 5pm (Friday)

Endorsed by

Marketing Institute
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