Making the Decision


If PR is to take place around the announcement of a new agency handling the brand, it is important to make sure each agency is involved in the process ensuring that the incumbent is aware of the outcome beforehand. Prepare clear media statements when announcing a pitch and when the new appointment is made. Acknowledge the contribution, if merited, of the incumbent agency. This will be in everyone's interest.

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Dublin 2, Ireland.
T: 01 676 5991
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(Mon - Thurs) and 5pm (Friday)

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Marketing Institute