Making the Decision

Notification to Winning and Unsuccessful Agencies

  • We recommend that all agencies are treated courteously and professionally and advised promptly if they have been successful or not, initially by a telephone call rather than an email or letter.
  • Plan the timing of the notification in light of the PR strategy that should already have been decided in-house.
  • A de-briefing on the key reasons for non-selection is also required. This should be formed from the marking scheme used during the pitch.
  • The incumbent should be notified on the same day as all others even if they are not involved in the pitch process.
  • The issue of remuneration should be finalised at this stage. The first point is to make sure a contract is signed. With the enthusiasm of a new account it can be often left to the side. It is good practice to sign the contract before any announcements are made. IAPI has produced a contract template which can be downloaded from the website and used as a model.
  • A measuring system of effectiveness should be put in place. We recommend that formal reviews should be held every 6 months to discuss the progress, bearing in mind this is a two-way process.

Contact IAPI

12 Clanwilliam Square, Grand Canal Quay,
Dublin 2, Ireland.
T: 01 676 5991
Hours are 9am - 1pm and 2pm till 5:30pm
(Mon - Thurs) and 5pm (Friday)

Endorsed by

Marketing Institute